Tackling Cart abandonment rate in E-commerce
Unstop Case Challenge – December 2024
Problem Statement
This was a national level challenge conducted by ThinCovation in December 2024. Given the problem statement, the goal is to tackle the Cart abandonment rate in e-commerce industry and suggest features for the same
Feature Recommendations Made
Supertime refers to the time taken by the user from cart addition of item to conversion. This idea gamifies that time by providing incentive to continue shopping which prevents users from cart abandonment.
(Refer to the slide deck below for detailed information)
TL;DR - The Slide Deck
Please refer to this comprehensive slide deck for a better understanding of the problem-solving approach and the feature recommendations
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